Tactical Services That Drive Exposure
COMMUNICATIONS STRATEGY
We'll take a step back and determine who you need to reach and how best to target them. A comprehensive integrated Communications Strategy is the first step and it's imperative we take the time to get this right to realise tangible results in the long run.
Media Relations
We understand Australia’s evolving media landscape and have existing relationships with top tier media, having led many strategic media campaigns for global, national and local clients.
- Media approach
- Media target identification
- Pitching to journalists
- Press kits
- Photography and b-roll briefs
- Press releases
- Crisis and issues management
- Hosting high pressure media interviews
CONTENT WRITING
We are proficient in translating technical industry terminology into everyday simple language that resonates with a broad audience. We write for an array of purposes and channels applying creativity and data points to add weight to our messaging and engage readers.
- Media releases
- Bylines
- Speeches
- Case studies
- Blogs
- Corporate reports
- Video narratives
- Social posts
- Feature articles
- Web copy
- EDM newsletters
NARRATIVE AND MESSAGING
We can help to articulate your business' premise - the impact it has and why it matters. Strap in for a lot of questions as we dig deep to get to the crux of your brand. The output will be a simple and clear brand narrative with supporting key messages and proof points. This it to be iterated and used across all communications and marketing channels ongoing, enabling you to consistently and clearly communicate who you are.
- Master brand narrative
- Communication pillars
- Key messages
- Supporting proof points
THOUGHT LEADERSHIP
To position you as a thought leader on your relevant subject matter and build credibility for your business, we'll help to uncover your point of view and leverage topical issues to get your message across.
- Research surveys
- Whitepaper reports
- Blogs
- Opinion articles
- Corporate video scripts
- Speaking opportunities
- Presentation materials
SPOKESPERSON COACHING
Effectively conveying a brand’s story through a media interview is a critical skill for business leaders today. Polished, interesting and succinct responses to journalist questions can positively position the organisation ultimately driving leads and building credibility. On the flip side, failure to communicate key points, show authenticity or effectively engage the reporter can result in negative coverage or no media article at all. Media training packages are designed to be fun while pushing you in a safe environment to build confidence and capability for the real thing. We will arm you with the ability to effectively communicate your message, build rapport with the journalist, prepare for difficult questions and articulate your points clearly and concisely.
- Pre-training questionnaire.
- The media landscape, pitch and preparation process and message delivery
- Methodology, proven tools and techniques to take control in media interviews including bridging, hooking and flagging
- Putting the theory into practice with scenarios and mock interviews.
- Post evaluation and feedback for continuous improvement
Smart Outreach for Meaningful Growth
We tailor every service to support your business’s communication needs. Get in touch to learn how we can strengthen your media presence.