Ponder PR

alexander-abero-OypnYfdiQgg-unsplash

The crucial role PR plays in steering an organisation’s conscience and three ways to evoke change from within

The public relations (PR) industry is uniquely positioned to influence ethical business decisions, whether by...
LB_141_RS_PB_E

Why affording yourself some ‘me’ time matters so much for small-business owners

When I started my career, I was given the book Eat That Frog! by Brian Tracey. In...
sam-mcghee-KieCLNzKoBo-unsplash

The top five PR mistakes small businesses make with journalists

Whether its finance, marketing or logistics, small business owners need to get used to wearing...